Marketing and Supply Chain News
Congratulations to Brian Murtha who was recently appointed an Associate Editor at the Journal of Marketing. He also received an Outstanding Associate Editor Award at the Journal of the Academy of Marketing Sciences
The economy of tomorrow will require business leaders to consider how societal and environmental impacts complement the bottom line. These impacts can expose companies to risks, but more importantly, they can [Read more...]
Gatton College of Business and Economics is pleased to present the Spring 2023 Gatton Doctoral Research Excellence Awards recipients.
The 13th annual Supply Chain Forum, “Driving Supply Chain Performance with Data Science and Digitalization,” brought over 160 attendees to share and engage with supply chain students and professionals. The event brought together national-caliber supply chain leaders, practitioners, academics, and consultants. [See event photos]
Haylie Paulin was chosen as the Gatton Outstanding Senior in Marketing. Haylie has completed PepsiCo – Frito Lay and Masks for Love LLC internships. She has worked in the TeleCats office, as a teaching assistant for MKT 300, and with the student-run marketing firm on campus, Grehan Associates.
We are excited to announce the Gatton College of Business and Economics hosted it's Fourth Annual Sales Competition. Student contestants competed in a 20-minute sales competition and were judged by corporate sales professionals on their performance.
Haoying Sun's publication titled "Supply Chain Planning: A Case for Hybrid Cross-Docks” won the 2022 Best Paper award at Omega: The International Journal of Management Science.
The holiday season is in full swing and with that comes the hustle and bustle of holiday shopping. The COVID-19 pandemic has resulted in more shoppers tightening their budgets. Now, with inflation and supply chain challenges, many are left to wonder: will this trend continue?
Brian Murtha's paper, "Secondary Selling: Beyond the Salesperson-Customer Dyad," with Molly Burchett, Gatton Ph.D. alum and Ajay Kohli (Georgia Institute of Technology) has been accepted for publication in the Journal of Marketing.
The MS Supply Chain Management Program students complete industry projects course with corporate partners.