New research by Adam W. Craig, assistant professor of marketing in University of Kentucky’s Gatton College of Business and Economics, finds new parallels between idealized body images in advertising and consumer spending.
Craig, along with co-author Marisabel Romero (Colorado State University), will have their article published in the June 2017 issue of Journal of Consumer Research. According to the study, “Costly Curves: How Human-like Shapes Can Increase Spending,” even subtle reminders of idealized bodies can encourage overweight consumers to overspend.
The University of Kentucky's MBA program at the Gatton College of Business and Economics has updated its GMAT/GRE Waiver Policy to take into consideration professional work experience, managerial accomplishments and/or additional leadership trainings and certifications.
The University of Kentucky’s Gatton College of Business and Economics invites nominations from college alumni and community members for the inaugural Gatton College Teaching Excellence Award.
The award honors Gatton teachers who inspire passion for their discipline, are especially innovative in the classroom, help students think critically and creatively about business problems, and help students engage with the local community.
The Gatton Ambassadors, an organization of outstanding students in University of Kentucky’s Gatton College of Business and Economics, will host a special event centering on golf on Monday, April 10, at the University Club of Kentucky, located off of Leestown Road.
Jon Wuerzburger knew since the age of eight that he wanted to serve in the United States Air Force. But he also aspired to one day become a Wildcat because of family ties back in Kentucky. After serving as an aircraft mechanic and the youngest C-17 flying crew chief in the Air Force, he decided to pursue his higher education goals at the University of Kentucky as a management major in the Gatton College of Business and Economics.
Aaron Garvey, assistant professor of marketing in the Gatton College, is finding new ways that branding and marketing affect consumer behavior. One of his recent research studies reveals that brands of sports equipment can improve human performance through purely psychological means that are unrelated to functional differences in a branded product’s materials, craftsmanship, or design.
Finance and accounting December graduate Omer Tariq and UK interiors graduate student Marissa Wilson won the University of Kentucky Venture Challenge with their idea for i-Remember, a website and app to help connect, communicate and form personal relationships with people who have memory problems.
The University of Kentucky's Gatton College of Business and Economics presented the third annual Commonwealth Supply Chain Innovation Award, sponsored by SAS, to Brad Fruth, worldwide compliance manager for Lexmark. The presentation ceremony took place during Thursday’s seventh annual Supply Chain Conference, held in the Woodford Reserve Club at Commonwealth Stadium.
Gatton freshman and U.S. Marine Corps veteran Andrew Hatfield, from Somerset, Ky., was honored at halftime of the University of Kentucky men's basketball game vs. LSU on February 7. Hatfield is working towards his accounting degree.
What do you get when you put together a new location, a new format and a timely theme for a business conference? You get a lot of excitement and “buzz” from potential attendees, presenters and sponsors. That’s definitely the feeling surrounding the seventh annual Supply Chain Forum hosted by the University of Kentucky’s Gatton College of Business and Economics on Thursday, Feb. 23.