Divya Anand is an Assistant Professor of Marketing in the Gatton College of Business and Economics. She received her PhD in Business Administration (Marketing) from the University of Missouri, Columbia. She holds a Master's in Marketing and Economics from the Indian Institute of Management, Lucknow, and Honors in Economics from Miranda House, University of Delhi. Divya's research focuses on understanding organizations' responses to external disruptive events. She has won several awards for her research, including the 2019 ISBM Doctoral Dissertation Award and 2021 RMSIG Research Grant. She was also honored with the Mizzou-18 Award, a University-wide recognition for excellence in research, teaching, and service.