Garvey Presents on AI in Rome

Aaron Garvey presented his research on artificial intelligence in June 2019 at INFORMS Marketing Science conference in Rome, Italy, and the 2019 CLIK Behavioral Forum in Louisville. This research, titled "Ghost in the Marketing Machine: Consumer Susceptibility to Exploitative Offerings from Artificial Intelligences" explores how consumers respond differently to unfair offers for products and services provided by artificial intelligence versus humans.