Gatton Entrepreneur-in-Residence Featured in Forbes

Nate Morris and Rubicon Global are Making Waves in the Garbage Industry

Nathaniel R. "Nate" Morris, Founder, Chairman and CEO of Rubicon Global, and Gatton College of Business and Economics Entrepreneur-in-Residence, was featured in the January 24, 2017 issue of Forbes magazine. The article, titled "Meet Rubicon Global, The Startup Using Uber's Playbook To Disrupt Your Trash," discusses Rubicon's groundbreaking software and company success, with more than 5,000 businesses, corporations, and most recently municipalities, using the company's platform to streamline waste management and recycling. Rubicon's new partnership with Suez Environment, a $15 billion French multinational sustainable resource management company, promises to open the way for the deployment of innovative and effective solutions in both US and European markets.

In his role in the Gatton College, Morris offers guest lectures, serves as a mentor for the UK Venture Studio and for UK teams in business plan competitions, and spends several days per year at the college engaging with students, faculty and community members. He is also a member of the Gatton College Dean's Advisory Council.

Rubicon Global is the worldwide leader in sustainable, cloud-based waste and recycling solutions. Using its proprietary technology-enabled platform, the company provides comprehensive waste stream solutions that enable companies to reduce operating expenses and implement recycling programs. Rubicon’s goal is to create a more sustainable solution for businesses and the planet. Rubicon was founded in Kentucky in 2008. It is headquartered in Atlanta and has offices in Lexington, Ky., New York and San Francisco. The company, which employs more than 300, was recently named a Next Billion-Dollar Startup by Forbes and one of the World’s Most Innovative Companies by Fast Company. Learn more at

Nate Morris