John Peloza PhD
Vernon and William Smith Associate Professor of Marketing
John Peloza’s research focuses on corporate social responsibility and prosocial consumer behavior, and is characterized by interdisciplinary theories and methods. His work has been published in leading marketing and management journals including Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Management, Journal of Business Ethics, California Management Review, and Corporate Reputation Review. Before pursuing an academic career, John worked for over a decade in the marketing communications industry with firms such as InBev, IBM, Subaru, Hewlett-Packard, and Procter & Gamble to name a few.