John Peloza, PhD

Associate Dean for Research, Graduate and International Affairs and Carol Martin Gatton Professor

Selected Publications

• A. Allen, A. M. Eilert, and J. Peloza. “How Deviations from Performance Norms Impact Prosocial Behavior". Journal of Marketing Research, 2018
• I. Norris, A. Allen, and J. Peloza. C2B: Addressing the Sustainability Imperative Through a Consumer-to-Business Paradigm. Journal of the Association for Consumer Research,
• K. Kristofferson, K. White, and J. Peloza. "The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Impacts Subsequent Prosocial Action". Journal of Consumer Research, 2014
• J. Peloza, M. Loock, J. Cerruti, and M. Muyot. "Sustainability: How Stakeholder Perceptions Differ From Corporate Reality". California Management Review, 2012
• J. Peloza and J. Shang. "How Can Corporate Social Responsibility Activities Create Value for Stakeholders? A Systematic Review". Journal of the Academy of Marketing Science, 2011