Luis Abreu PhD

Assistant Professor

Luis Abreu is an Assistant Professor of Marketing at the Gatton College of Business and Economics, University of Kentucky. His research examines how consumers perceive and respond to failures. In a second area of study, he investigates consumer-brand relationships and explores the impact of conversational A.I. technologies on these relationships and, more broadly, on consumer behavior. His work has been published in the Journal of Personality and Social Psychology.
Luis received his B.S. and M.A. in Industrial Engineering and Management from Tecnologico de Monterrey (Mexico), an MBA from Brigham Young University, and his Ph.D. in Business Administration (Marketing) from Duke University.

Contact Information

Department: Marketing and Supply Chain
Email: luis.abreu@uky.edu
Office: Gatton College of Business
Personal Website

Education

PhD, Duke University, 2024
MBA, Brigham Young University, 2018
BS & MA, Tecnologico de Monterrey, 2011