David Hardesty and former University of Kentucky doctoral student, James Mead, have a paper forthcoming in the Journal of Retailing titled “Price Font Disfluency: Anchoring Effects on Future Price Expectations.”
David is the Carol Martin Gatton Endowed Chair of Marketing and the director of UK’s Behavioral Research Lab. David’s research focuses on marketing and consumer behavioral aspects of pricing, emotional intelligence, knowledge and political ideology. James is an Assistant Professor of Marketing at the University of West Florida. His research focuses on consumer emotion and memory.
Congratulations to David and James!