Three More Publications in Premiere Marketing Journals

Posted: December 08, 2016

Aaron Garvey's paper (with Margaret Maloy, Penn State University, and Baba Shiv, Stanford University), “The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference,” is forthcoming at the Journal of Marketing Research

Adam Craig's paper (with Marisabel Romero, Colorado State), “Costly Curves: How Human-Like Shapes Can Increase Spending,” is forthcoming at the Journal of Consumer Research.

Brian Murtha had his paper (with Vishal Kashyap, University of Graz), “The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels,” accepted for publication at the Journal of Marketing.