Publications from Current & Prior Students

Farmer, Adam, Blair Kidwell, and David M. Hardesty (2021) “The Politics of Choice: Political Ideology and Intolerance for Ambiguity,” forthcoming at the Journal of Consumer Psychology.

Mead, James & Richerson, Rob & Li, Wenjing. (2020). Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising. Journal of Retailing.

Farmer, Adam, Blair Kidwell, and David M. Hardesty (2020), “Helping a Few a Lot or Many a Little: Political Ideology and Charitable Giving,” forthcoming at the Journal of Consumer Psychology.

Magnotta, Sarah, Brian Murtha, and Goutam Challagalla (2020), “The Joint and Multi-level Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople’s Efforts,” (forthcoming at Journal of Marketing Research*).

Chase, Kevin and Brian Murtha (2019), “Selling to Barricaded Buyers,” Journal of Marketing*, 83 (November), 2-20.

Sheehan, Dan, David M. Hardesty, Haipeng (Allan) Chen, and Alex Zeigler (2019) Discount Dynamics: Consumer Reactions to Price Discounts across a Shopping Experience. Journal of Retailing and Consumer Services.

Mead, James and David M. Hardesty (2018) “Price Font Disfluency: Anchoring Effects on Future Price Expectations,” Journal of Retailing, 94 (1), 102-112.

Li, Wenjing, David M. Hardesty, and Adam W. Craig (2018) “Comparing Apples with Oranges: The Impact of Dynamic Bundling on Price Fairness Perceptions” Journal of Retailing and Consumer Services, 40 (January), 204-212.

Hasford, Jonathan, David M. Hardesty, and Blair Kidwell (2015), “More Than a Feeling: Emotional Contagion Effects in Persuasive Communication,” Journal of Marketing Research*, 52(6), 836-847.

Kidwell, Blair, Jonathan Hasford, and David M. Hardesty (2015), “Emotional Ability Training and Mindful Eating,” Journal of Marketing Research*, 52(1), 105-119.

Kidwell, Blair, R. Adam Farmer, and David M. Hardesty (2013) “Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals,” Journal of Consumer Research*, 40 (August), 350-367.

Mead, James & Richerson, Rob & Li, Wenjing. (2020). Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising. Journal of Retailing.