Project Connect

Learn by doing in real-time

Project Connect Scope

For 32 weeks, One Year MBA student teams are paired with companies to work on projects of importance to their organization. There are two 16-week courses associated with Project Connect. The first course is in the fall semester, which focuses on marketing strategy. The second course is in the spring semester, which focuses on operations improvements. Participating in Project Connect happens simultaneously with your coursework, providing you with a unique internship opportunity to apply what you are learning with real-time projects. Student teams devote 70- 80 hours per person per project, working with the company to address issues and develop strategies.

Objectives and Deliverables:

  • Conduct major projects in conjunction with company executives with a diverse teams of students
  • Apply business theory learned in the classroom to develop solutions to real-world projects
  • Hone your critical and creative thinking, as well as your teamwork, leadership, problem-solving and communications skills
  • Strengthens resume and provides access to potential employment opportunities

2020/21 Project Connect sponsors include:





GE Appliances/Haier

Habitat for Humanity

Hippo Manager


Tempur Sealy

University of Kentucky Healthcare



Project Connect sponsors have included:

Belcan Engineering Kentucky Blood Center Ryder
Bluegrass Distillers Kyocera Schneider Electric
Green House 17 LBX Company Seikowave
Hitachi Automotive LeanCor Sylvania
Humana Lexmark Toyota
Johnson Controls LG&E and KU Energy, LLC Trane
IBM MakeTimeUnited Technologies United Technologies
Innovative Mattress Solutions Navigant Consulting United Way of the Bluegrass
Kaba Mas Papa John's International UPS
Keeneland Association Risk Desk Vascor

Explore Project Connect

Become a Project Connect Sponsor

If your company or organization would like to be considered as a future Project Connect sponsor, then please contact:

Karl Gustafson
Lecturer and Project Connect Leader
Gatton College of Business and Economics
University of Kentucky | Lexington, KY 40506
859.323.4134 (office) |