Marketing/Communications Request Form

The Marketing/Communications Department is your strategic partner for effectively communicating messages to our audiences and telling Gatton's stories across multiple channels.

Our goal is to build and share information through news releases, special events, social media, and integrated marketing efforts. Please fill out this short form below, so we can better understand your needs.

Don't worry if you've missed something - our team will evaluate and suggest the best ways to get the word out!

For any changes to an existing project that has been submitted, please contact our project manager Lucy Tepper at gattoncommunications@uky.edu.

PLEASE NOTE: Most projects require at least 4 weeks from request to completion - so please plan ahead as much as possible.

Promotion of Academic Program
Promotion of an event
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Promotional Items

We partner with Promotional Products Plus. Browse their selection to get some ideas of what you’d like to order, quantity and budget, and we are happy to help! If you don’t see what you are looking for, let us know and we can do an online search.

Note: Please still finish and submit this form so that we know that you are looking to place an order. We will reach out to you afterwards to continue this process.

Web Request
More information
  • Files must be less than 10 MB.
  • Allowed file types: gif jpg jpeg png pdf doc docx ppt pptx xls xlsx mp3.
Printed Materials
Video

Do you know what your main objective is?

Is this for teaching? Or part of a larger promotional campaign or initiative? What specific outcome are you hoping to achieve? Avoid ‘fuzzy’ words here, like “to educate”, “to inform”, or even to “increased awareness”. Instead, focus on changes in behavior which can be measured. What would happen because of “increased awareness”?

Do you know who your target audience is?

  1. Who are they?
  2. Where are they?
  3. Anything else we need to know about them?

If everyone is our audience, then nobody is! It’s best to focus on one primary audience per video, although it’s okay to have a secondary or tertiary audience in some cases. If you find that do you have several audiences, it might be a sign that you need several videos.

Do you know what your key message might be?

Your key message(s) should be stated from the perspective of those we’re trying to influence. Answer the question “what’s in it for me?” A clear description of these benefits will help your message not only be understood but acted upon. The goal should be to define one key message per audience. If you’ve more than one key message, it again might be a sign that you need to produce more than one video.

What is your distribution plan for this?

Videos should be contextual and platform-specific, whenever possible. There are several reasons why your videos should be produced with the platform in mind:

  • There are different limits in length. Some platforms have limits of 1 minute, while some may be even less.
  • Aspect ratios can vary. On Facebook, square or even vertical videos tend to work better than widescreen.
  • Silent-auto play is becoming more prevalent. This can mean producing videos that don’t rely on a voice-over to maximize engagement with relying on captions.

Scripting several slight variations of the same video for each intended platform can be a very cost-effective way to maximize the results of your video.

Do you have a preference on tone of voice?

Is this intended to be light-hearted or serious? Friendly or professional? It can be difficult to put this into words, which is why we’ll often ask for examples of any similar videos you’ve seen that you like – or don’t like – to use as a reference for a video’s the style and tone.

This is just a start, and we look forward to collaborating!

Digital Signage Request Upload

Please make sure your image meets the following specs: 1920 x 1080 pixels (16:9 ratio) and either are .jpg/.jpeg or .png

For more information on policy and additional information, click here.

More information
  • Files must be less than 20 MB.
  • Allowed file types: jpg jpeg png.
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Other