“It’s as if we woke up and it was suddenly Cyber Monday, but everyone in the world wanted only one product, and it was a product that basically didn’t exist two weeks before.”

Sun and her co-authors suggest that companies have two ways to sell “imperfect” products. The first is to sell at a lower price and appeal to consumers who are unable to afford the high-end product. The second is to position the product as “green” and appeal to environmentally-conscious customers. 

Russell Jame examines the ramifications of major work environment changes and how they impact the financial industry.

Research by Brian Bratten and co-authors examines whether banks’ use of the loan loss provision (LLP) to manage earnings is associated with the extent to which banks hold assets subject to fair value reporting; and the use of an industry specialist auditor.

Research by Lala Ma recently published in Science explores the relationship between environmental quality and socioeconomic status. 

Ana María Herrera discusses how oil prices affect economic activity in a recent article published  in the Journal of Applied Econometrics. 

In a recent paper in The Economic Journal, Steven Lugauer asks, "Is fertility is a leader or follower of economic activity?"

In their paper published in Health Affairs, Charles Courtemanche and Aaron Yelowitz examine how social distancing measures limited the spread of COVID-19.

In an article published in The Journal of Political Economy, Christopher R. Bollinger and James P. Ziliak study the patterns of earnings nonresponse across the distribution as well as its potential consequences for important labor-market issues such as earnings gaps by gender and race, and inequality. 

Are financial crises a negative shock to aggregate demand or a negative shock to aggregate supply? Felipe Benguria explores the topic in his article published in American Economic Review: Insights. 

Meet Bob. He used to work at Google as a software engineer, but he came up with a great idea for a new venture, and he left to pursue his dream. Is he a traitor to Google?

The reflex characterization of employee mobility as negative got Ji Youn (Rose) Kim thinking, and the result is a research article she co-authored with H. Kevin Steensma, titled “Employee Mobility, Spin-outs, and Knowledge Spill-In: How Incumbent Firms Can Learn from New Ventures," published in Strategic Management Journal.

Remember in Spring 2018 when a Starbucks manager called the police after two black men asked to use the store’s restroom without making a purchase, and the men were arrested? Did it change your opinion of the coffee retailer, or would you chalk up the incident to a misunderstanding? 

Gatton marketing professor Adam Craig delves into the concept that time has a critical influence on consumer decisions choices and is a key component of many financial decisions.

Studies on brand identity and why people prefer certain brands has been around for a while. But looking at the impact it has on consumers is fairly new. Gatton's Aaron Garvey studies at the psychological impacts of products and brands. 

New research by Russell Jame, assistant professor of finance and Garvice D. Kincaid Faculty Fellow in University of Kentucky’s Gatton College of Business and Economics, is the first of its kind to validate crowdsourcing financial forecasts.

Building on budgeting and spending theories, Gatton marketing professor Dan Sheehan and co-authors conducted three lab and grocery store experiments, showing that real-time feedback has a marked impact on consumer spending.

In her study, Gatton marketing professor Alexis Allen found that developing new strategies to enhance relationships with consumers who are “already delighted” can lead to substantial gains.

Gatton faculty Monika Causholli asks, “Does audit quality decline with extended firm tenure, or fees from auditor-provided non-audit services become large?” 

The University of Kentucky’s #2 most-cited researcher, Gatton management professor Steve Borgatti’s work in social network analysis is used worldwide to help companies become better structured for success.

Research by Gatton's Adam Craig found new parallels between idealized body images in advertising and consumer spending. 
 

Gatton management professor Joe Labianca looks at why many high-performing employees choose to leave their companies in the event of a merger. 

Gatton marketing professor David Hardesty’s study finds that the positive emotions produced in one marketing message are often translated to unrelated products.

Research from Gatton faculty Brian Bratten and David Hulse used the temporary R&D credit setting to investigate the financial accounting and market consequences of enacting tax law retroactively.

Gatton's Will Gerken explores the pattern of fraud in the financial industry, particularly whether fraud is contagious.