Marketing and Supply Chain News
A paper co-authored by Haoying Sun and Steve Gilbert (University of Texas, Austin) titled “Retail Price Competition with Product Fit Uncertainty and Assortment Selection” is accepted for publication at Production and Operations Management.
In this paper, Sun and Gilbert study how the equilibrium pricing among competing retailers depends upon assortments when consumers must search for product fit information and are heterogeneous in their shopping behaviors.
A new paper by Adam Craig, Marisabel Romero, and Anand Kumar, title "Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices" has been accepted for publication to the Journal of Marketing Research.
A paper coauthored by Haipeng (Allan) Chen, Daniel Levy, Avichai Snir, titled “Price Points and Asymmetric Price Rigidity,” has been accepted for publication to the Journal of Monetary Economics, (equal contribution).
Great Job Allan!
University of Kentucky American Marketing Association members answered the call to stay informed and competitive in the rapidly advancing marketing environment by placing second in a regional marketing competition.
To begin the activities on Friday, November 9, 2018, Carlos Lewis, Freddie Mack, Jerod Warren and Melissa White traveled to the University of Cincinnati Lindner College of Business to participate in a two-day American Marketing Regional Conference. On Friday, the students toured three of the top marketing agencies in the city: 84.51°, Cincinnati Bell and Empower.
Brian Murtha has been appointed to the Editorial Review Board of the Journal of the Academy of Marketing Science.
Doctoral student Daniel Chavez was selected as one of the twelve finalists for UK GradResearch Live! This event was born out of the University of Queensland’s 3-Minute Thesis (3MT) competition, a research presentation initiative that challenges graduate students to effectively communicate their research to a general audience, with a single slide, in three minutes or less. Chavez came in second in the competition. Congrats!
“Stacked Discount and Product Return,” a 2018 paper by Haipeng "Allan" Chen and colleagues Necati Ertekin and Jeff Shulman, has been accepted by Marketing Science Journal.
David Hardesty joins the Editorial Review Board for the Journal of Marketing Research.
Haipeng "Allan" Chen and coauthors have won the 2018 Naresh K. Malhotra award for the greatest long-term contribution to the Review of Marketing Research.