Marketing and Supply Chain News
In a significant recognition of academic achievement and impact, the college proudly reveals the recipients of its Teaching and Research Excellence Awards.
The University of Kentucky’s Gatton College of Business and Economics recognized five remarkable alumni at its annual Alumni Hall of Fame. This prestigious lifetime award recognizes Gatton alumni who have...READ MORE
Imagine two companies that produce clothing – one uses 50% less water in manufacturing than the industry average, and the other disposes 50% less water than the industry average. Some might say these two represent the same environmental impact, but consumers react differently when they hear...
Students competed in 20-minute sales scenarios where they showcased their skills to pitch Dell Small Business products to corporate buyers in simulated role-plays.
Congratulations to our 2024 winners!
If most people are engaging in healthy behaviors, such as eating a healthy diet or exercising regularly, that information can be used to motivate others to also engage in those behaviors. But when the reality is that most people don’t engage in healthy behaviors, how can consumers be...
Discover the game-changing career journey of Carissa Garcia, leveraging her background as a top Indiana high school basketball player and the insights gained from Gatton's Master of Science in Supply Chain Management. From the court to the corporate world at Valvoline, her story shows the impact of sports and education on professional success.
It’s an iconic episode of "Seinfeld" — Jerry tries to return a jacket and when asked why, he replies, “spite.” In fact, he goes on to explain, he didn’t care for the person who sold it to him. Unsurprisingly, the salesperson states...
‘Tis the season to shop, and we’re just four days away from one of the biggest shopping events of the year. Black Friday is marked by scores of stores offering discounted merchandise marketed as “steals.”
Dr. David Hardesty and Dr. Jonathan Hasford, Gatton MBA and Ph.D. Marketing alum, took the stage to share their invaluable wisdom and experiences at the 2023 Summer AMA Academic Conference.
The Gatton College is home to many talented Kentucky student athletes, two of whom showcased their talent on the National stage at the U.S Women’s Amateur Championship...