MBA 624 Entrepreneurial & Business Start-Ups

Wednesday, October 24, 2018

6:00pm – 8:30pm

Gatton 291

Course Overview:

This course is an overview of Entrepreneurship and the Business Start-Up process. Students will experience start-ups process from Idea Generation, to Company Formation, to Investment, and Commercialization as a Case Study. Community experts will present their companies and emphasize the challenges and strategies to drive their companies through the process. Driving the course will be Case Studies that will be assigned to project teams. Each project will have a sponsor who will meet with teams throughout the semester. Each team will develop the project through the commercialization steps. Teams will develop the customer pain point, validating the customer pain point, development of the solution, customer driven innovation, revenue streams, partnerships, elevator pitches, investor presentations, business case development, and execution. Teams will use this analysis to develop and present each phase of the start-up cycle. At the end of the semester teams will present investor presentations and their recommendations to a panel of judges. During the course subject matter experts and local entrepreneurs will cover topics which will reinforce the Case Study. Topics will include:

  • Idea Generation
  • From Idea to Reality
  • Company Structure Formation
  • Building Resources – Friends and Family – Grants – Angel Investing
  • Building a company Proof Points and Shared Risk Reward
  • Refining the Model – Business Model Canvass
  • From the Lab to the Market – Technology Commercialization
  • Social Entrepreneurship
  • Franchise Model
When:

August 22, 2018
6:00 pm – 8:30 pm

August 29, 2018
6:00 pm – 8:30 pm

September 5, 2018
6:00 pm – 8:30 pm

September 12, 2018
6:00 pm – 8:30 pm

September 19, 2018
6:00 pm – 8:30 pm

September 26, 2018
6:00 pm – 8:30 pm

October 3, 2018
6:00 pm – 8:30 pm

October 10, 2018
6:00 pm – 8:30 pm

October 17, 2018
6:00 pm – 8:30 pm

October 24, 2018
6:00 pm – 8:30 pm

October 31, 2018
6:00 pm – 8:30 pm

November 7, 2018
6:00 pm – 8:30 pm

November 14, 2018
6:00 pm – 8:30 pm

November 21, 2018
6:00 pm – 8:30 pm

November 28, 2018
6:00 pm – 8:30 pm

December 5, 2018
6:00 pm – 8:30 pm

December 12, 2018
6:00 pm – 8:30 pm

Where:
Gatton 291