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Assignments
| ISP-MKT 300 |
20 Assignments |
| Marketing Management |
3 Semester Hours |
This independent study course in Marketing Management was prepared by:
| INSTRUCTOR |
Office: (859) 257-2962 |
| Tatiana Levitt |
|
| 455 Gatton College of Business and Economics Bldg. |
Email: tatiana@uky.edu |
| University of Kentucky |
|
| Lexington, KY 40506-0034 |
|
Purpose of the Course
This course offers an overview of the activities that firms and individuals
engage in as they participate in the marketplace. The activities range from deciding
which family member does the weekly grocery shopping, to determining the group
of customers most likely to want a firm's product, to developing an effective
marketing strategy. This course places particular emphasis on understanding the
rationale behind these activities. The course also considers the impact that firm
and consumer activities have on society as a whole. For the student majoring in
marketing, the course will provide a foundation upon which to build a more comprehensive
understanding. For the non-major, the course will provide an opportunity to understand
the objectives, methods, structure, and problems of marketing and their interrelationships
to other areas of managerial responsibilities. The course will help make each
student a more informed consumer.
Required Text
Kotler, Philip and Gary Armstrong (1999), Principles of Marketing,
8th Ed., Prentice-Hall, Inc.
Reference Sources
For the student who wishes to remain current in the field of marketing,
the following journals and periodicals can be found in the public library.
Course Content
This course will take a managerial approach with an emphasis on problem
solving and decision making. The principle areas of study include:
| Part I: |
Understanding Marketing and the Marketing Process |
| Part II: |
Developing Marketing Opportunities and Strategies |
| Part III: |
Developing the Marketing Mix |
| Part IV: |
Managing Marketing |
Assignments
There are a total of 20 assignments. Each assignment consists of reading
a chapter in the text and answering essay and multiple choice questions designed
to test your knowledge of the material.
When preparing your answers to the essay questions keep in mind that the text
should only serve as a reference. Do not copy your essay answers directly from
the text. Copying another author's work is plagiarism. The best way to demonstrate
your understanding of the material is by using your own words and original examples.
Also, it is expected that all answers will be professionally prepared using
proper grammar and correct spelling.
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Assignments
Grades
The 20 assignments account for 50% of the total grade. A final, comprehensive
examination will account for the remaining 50%. The final exam will consist of
66 multiple-choice questions and two essay questions. Approximately half of the
multiple-choice questions on the final exam will be taken from the assignments,
the balance will be new questions that touch on the key concepts presented in
the chapters. You should review all previous assignments and key chapter concepts
when preparing for the final exam.
NOTE: All questions in this course are
copyright protected by Prentice Hall, Inc. All rights reserved.
