Dr. De Liu's Homepage |
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Associate Professor
Gatton College of Business and
Economics
University of Kentucky
425D Gatton Business and Economics Building
Lexington, KY 40506
Office: (859)257-1142 Fax: (859)250-8031
Research Interests
- Advertising Auctions & Digital Mechanisms
- Knowledge Management
- Digital Games & Tournaments
Working Papers (visit my SSRN page )
Advertising Auctions & Digital Mechanisms*:
- Optimal Allocation for Display Advertising (with H. Rui and A.B. Whinston)
- Competing Keyword Auctions (with J. Chen and A.B. Whinston)
- Optimal Keyword Auctions with Shadow Costs (with J. Li and S. Liu)
- Information Asymmetry and Hybrid Advertising (with S. Viswanathan - invited talk at Algorithmic Game Theory Workshop at UCLA)
Knowledge Management & Networks:
- Comparing Internal Markets and Hierachy in the Coordination of Knowledge: A Simulation (with B. Skaggs, A. Boccia, and P. Mills)
- The Time-Contingent Value of Social Capital: Structural Holes, Resources Richness, and Knowledge Production (with J. Ling, A. Mehra, D. Brass and S. Borgatti)
Digital Games & Touranments:
- Could Information Technology Traing Be a Game? (with R. Santhanam and M. Shen)
Selected Journal Publications
| De Liu, Xun Li, and Radhika Santhanam (2012). Digital Games and Beyond: What Happens When Players Compete. Accepted at MIS Quarterly. Draft |
| Liu, Shulin, Jun Li, and De Liu (2012). Multi-attribute Procurement Auctions with Risk Averse Suppliers. Forthcoming in Economics Letters. Draft | SSRN |
| Liu, De, Gautam Ray, and Andrew B. Whinston (2010). The Interaction between Knowledge Codification and Knowledge Sharing Networks. Information Systems Research 21(4) 892-906. Download |
| Liu, De, Jianqing Chen, and Andrew B. Whinston (2010). Ex-Ante Information and Design of Keyword Auctions. Information Systems Research 21 (1): 133-153. Download |
| Chen, Jian-qing, De Liu, and Andrew Whinston. Auctioning Keywords in Online Search (2009). Journal of Marketing 73(4), 125-141 Download |
| Wu, Jiming and De Liu (2007). The Effects of Trust and Enjoyment on Intention to Play Online Games. Journal of Electronic Commerce Research 8 (2), 128-140. Download |
| Liu, De, Xianjun Geng, and Andrew B. Whinston (2007). Optimal Design of Consumer Contests. Journal of Marketing, Vol. 71 (October 2007), pp140-155. Download |
| Liu, De and Jianqing Chen (2006). Designing online auctions with past performance information. Decision Support Systems, 42, 1307-1320. Download |
Book Chapters
| Liu, De, Xianjun Geng, A. B. Whinston (2007). Status Seeking and the Design of Online Entertainment Communities. In Karmarkar, Uday S. and Uday M. Apte, eds. Managing in the Information Economy: Current Research Issues. New York, NY: Springer. Download |
| Susarla, A., D. Liu, A. B. Whinston (2003). Peer-to-Peer Knowledge Management. In C. W. Holsapple (eds) Handbook on Knowledge Management. Berlin, Germany: Springer. Volume 2: 129-140. Download |
| Liu, De, Jianqing Chen, A. B. Whinston (2007). Current Issues in Keyword Auctions. Download |
Course Homepages
| AN450 Analytics Technologies |
| AN324: Database management |
| Past course homepages |
Last update: 2/1/2012