I have recently moved from University of Kentucky to University of Minnesota. Please use the following new contact:

Associate Professor
Department of Information and Decision Sciences
3-163 Carlson School of Management
University of Minnesota

Office: 612-626-4480

Research Interests

  • Auctions and contests
  • Knowledge and social networks
  • Digital games and gamification

Working Papers

Auctions and contests:

This research stream is partly supported by the National Science Foundation of China under Grant No.71171052

  1. Information Asymmetry and Hybrid Advertising ( with S. Viswanathan). SSRN, conditionally accepted at Journal of Marketing Research.
  2. Efficient Allocation for Display Advertising ( with H. Rui and A.B. Whinston). Conference Version
  3. Competing Keyword Auctions ( with J. Chen and A.B. Whinston). Conference Version
  4. A Truthful and Efficient Mechanism for Multi-slot Ad Scheduling with Budget Constraints (with Yang Sun).
  5. A Simple Ascending Auction for Assignment Problems (with Adib Bagh).
  6. Comparing Strategies for Winning Expert-rated and Crowd-rated Crowdsourcing Contests: An Exploratory Study (with Liang Chen and Pei Xu)

Knowledge and social networks:

  1. Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding (with Daniel Brass and Dongyu Chen). SSRN, codditionally accepted at MIS Quarterly.
  2. Comparing Internal Markets and Hierachy in the Coordination of Knowledge: A Simulation ( with B. Skaggs, A. Boccia, and P. Mills)
  3. The Time-Contingent Value of Social Capital: Structural Holes, Resources Richness, and Knowledge Production ( with J. Ling, A. Mehra, D. Brass and S. Borgatti)

Digital games and gamification:

  1. Gamification of Technology-Mediated Training: Who Wants to Learn? ( with R. Santhanam, M. Shen)
  2. Gamification Designs for Gameful Interaction with Information Systems ( with R. Santhanam)


Selected Journal Publications:

  1. Jun Li, De Liu, and Shulin Liu (2013). Optimal Keyword Auctions for Optimal User Experiences. Decision Support Systems 56(2013): 450-461. Download | SSRN
  2. De Liu, Xun Li, and Radhika Santhanam (2013). Digital Games and Beyond: What Happens When Players Compete. MIS Quarterly 37(1) 111-124. Download
  3. Liu, Shulin, Jun Li, and De Liu (2012). Multi-attribute Procurement Auctions with Risk Averse Suppliers. Economics Letters 115(3) 408-411. Download | SSRN
  4. Liu, De, Gautam Ray, and Andrew B. Whinston (2010). The Interaction between Knowledge Codification and Knowledge Sharing Networks. Information Systems Research 21(4) 892-906. Download
  5. Liu, De, Jianqing Chen, and Andrew B. Whinston (2010). Ex-Ante Information and Design of Keyword Auctions. Information Systems Research 21 (1): 133-153. Download
  6. Chen, Jian-qing, De Liu, and Andrew Whinston. Auctioning Keywords in Online Search (2009). Journal of Marketing 73(4), 125-141 Download
  7. Wu, Jiming and De Liu (2007). The Effects of Trust and Enjoyment on Intention to Play Online Games. Journal of Electronic Commerce Research 8 (2), 128-140. Download
  8. Liu, De, Xianjun Geng, and Andrew B. Whinston (2007). Optimal Design of Consumer Contests. Journal of Marketing, Vol. 71 (October 2007), pp140-155. Download
  9. Liu, De and Jianqing Chen (2006). Designing online auctions with past performance information. Decision Support Systems, 42, 1307-1320. Download

Book Chapters:

  1. Liu, De, Xianjun Geng, A. B. Whinston (2007). Status Seeking and the Design of Online Entertainment Communities. In Karmarkar, Uday S. and Uday M. Apte, eds. Managing in the Information Economy: Current Research Issues. New York, NY: Springer. Download
  2. Susarla, A., D. Liu, A. B. Whinston (2003). Peer-to-Peer Knowledge Management. In C. W. Holsapple (eds) Handbook on Knowledge Management. Berlin, Germany: Springer. Volume 2: 129-140. Download
  3. Liu, De, Jianqing Chen, A. B. Whinston (2007). Current Issues in Keyword Auctions. Download


Doctoral Students

  • Pei Xu (proposal defended, expected 2014), University of Kentucky, Dissertation Chair

    Dissertation Title: How Consumers Use Social Shopping Websites? The Effect of Social Recommendation and Computer Recommendation. Placement: Auburn University.

  • Zhihong Ke, University of Kentucky, Dissertation Chair
  • Matthew Spradling, University of Kentucky Computer Science, Dissertation Committee Member

Last update: 4/1/2014