Dr. De Liu's Homepage

Assistant Professor of Decision Science and Information Systems
Gatton Colledge of Business and Economics
University of Kentucky

455Y Gatton Business and Economics Building
Lexington, KY 40506
Office: (859)257-1142 Fax: (859)250-8031

curriculum vita (pdf) || My page on SSRN || Links Center

Research Interests

auctions and contests
economics of networks
interactive digital entertainment

Working Papers and Papers Under Review

Liu, De, Xun Li, and Radhika Santhanam. What makes Online Game Players Play Repeatedly? A Model and Empirical Test of Interpersonal Competition. under review

Liu, De, Gautam Ray, and Andrew B. Whinston. The Interaction between Knowledge Codification and Knowledge Sharing Networks. under review

Liu, De, Jianqing Chen, and Andrew B. Whinston. Competing Keyword Auctions

Selected Journal Publications

Chen, Jian-qing, De Liu, and Andrew Whinston. How to Slice the Pie? Optimal Share Structure Design in Internet Advertising Auctions. forthcoming in Journal of Marketing

Liu, De, Jianqing Chen, and Andrew B. Whinston. Ex-Ante Information and Design of Keyword Auctions. forthcoming in Information Systems Research Download full paper

Wu, Jiming and De Liu (2007). The Effects of Trust and Enjoyment on Intention to Play Online Games. Accepted at Journal of Electronic Commerce Research . Download Abstract

Liu, De, Xianjun Geng, and Andrew B. Whinston (2007). Optimal Design of Consumer Contests. Journal of Marketing, Vol. 71 (October 2007), pp140-155. Download Full Paper

Liu, De and Jianqing Chen (2006). Designing online auctions with past performance information. Decision Support Systems, 42, 1307-1320. Download full paper

Book Chapters

Liu, De, Xianjun Geng, A. B. Whinston (2007). Status Seeking and the Design of Online Entertainment Communities. In Karmarkar, Uday S. and Uday M. Apte, eds. Managing in the Information Economy: Current Research Issues. New York, NY: Springer. Download full paper

Susarla, A., D. Liu, A. B. Whinston (2003). Peer-to-Peer Knowledge Management. In C. W. Holsapple (eds) Handbook on Knowledge Management. Berlin, Germany: Springer. Volume 2: 129-140. Download full paper

Liu, De, Jianqing Chen, A. B. Whinston (2007). Current Issues in Keyword Auctions. Download Draft

Course Websites

Fun Stuff

Photo Albums