PERSONAL INFORMATION:

BUSINESS ADDRESS

Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034

OFFICE PHONE
(859) 257-9042
e mail: tchilders@pop.uky.edu

EDUCATION:

Ph.D. 1982 Business Administration, University of Wisconsin
MBA 1982 Business Administration, University of Wisconsin
MS 1973 Marketing Illinois State University

BS 1971 Business Administration, Illinois State University

EMPLOYMENT HISTORY:

ACADEMIC

Gatton Endowed Chair in Electronic Marketing 2001-present
University of Kentucky

Professor of Marketing 1993-2000
University of Minnesota

Associate Professor of Marketing 1987 - 1993
University of Minnesota

Assistant Professor of Marketing 1982 - 1987
University of Minnesota

Lecturer in Business 1981-1982
University of Wisconsin

Teaching Assistant 1979-1981
University of Wisconsin

ACADEMIC (continued)

Instructor in Quantitative Methods 1975-1979
(Adjunct) Illinois State University

Instructor of Marketing 1973-1974
Illinois State University

Faculty Assistant in Quantitative Methods 1973
Illinois State University

Graduate Assistant 1971-1973
Illinois State University

INDUSTRY:

Associate Research Administrator 1976-1979
(Corporate Consumer Research)
State Farm Insurance Companies

Marketing Research Analyst 1975-1976
F.S. Services - Bloomington IL

HONORS/AWARDS

Doctoral Consortium Fellow 1981 - American Marketing Association
Outstanding Paper Award 1982 - Conference on Marketing Theory San Antonio TX
Doctoral Consortium Faculty 1985 - American Marketing Association
Dayton Hudson Summer Fellowship 1982-1984
McKnight Summer Fellowship 1985
BER Summer Grant 1986
Graduate School Research Grant 1985
BER Large Research Grant 1985
Graduate School Summer Fellowship 1985
McKnight Summer Fellowship 1987
IBM Curriculum Development Grant ($12,000) 1987
MinneMac Grant 1988
Graduate School Summer Fellowship 1988
McKnight Summer Fellowship 1988-89
MinneMac Grant 1989
McKnight Summer Fellowship 1990
McKnight Summer Fellowship 1991
McKnight Summer Fellowship 1992
McKnight Summer Fellowship 1993
McKnight Summer Fellowship 1994
Center for Research in Marketing Grant 1994
Center for Research in Marketing Grant 1996
Outstanding Paper Award 1995 - AMA Winter Conference - Marketing Research Track LaJolla, CA
Outstanding Paper Award 1995 - 22nd Annual International Research Seminar in Marketing, La Londe Les Maures, France
Center for Research in Marketing Grant 1995
Outstanding Paper Award 1995 - 1995 Hans B. Thorelli Best Paper Award
Journal of International Marketing - Outstanding Reviewer Award 2000
1999-2000 Journal of Consumer Research

PROFESSIONAL MEMBERSHIPS

American Marketing Association

Offices Held - Central Illinois Chapter
Chairman: Collegiate Relations Committee 1975
Chairman: Program Committee 1976
Vice President: Program and Arrangements 1977
Chapter Director 1978-1979

Association for Consumer Research
American Psychological Association
American Academy of Advertising
American Psychological Society
European Society for Opinion and Marketing Research
Association of Internet Researchers

THESES:

M.S. "The Socioeconomic Correlates of Consumer Store Loyalty:
A Multivariate Analysis" Illinois State University 1973

Ph.D. "Sensory and Semantic Bases of Interactive Imagery in an
Advertising Context" University of Wisconsin 1982

PROFESSIONAL ACTIVITIES

AREAS OF SPECIALIZATION:

CONSUMER BEHAVIOR: Consumer Information Processing - Processing of Visual Vs. Verbal and Numerical Material - Memory Factors

RESEARCH METHODS:

Improved Methods of Data Collection - (survey research techniques)
Improved Measures of Psychological - Constructs

COURSES TAUGHT:

GRADUATE LEVEL: UNIVERSITY OF KENTUCKY
Ph.D.: Research Design and Analysis
MBA: Marketing Research

GRADUATE LEVEL: UNIVERSITY OF MINNESOTA
Ph.D. Seminar: Information Processing
Ph.D. Seminar: Measurement
Marketing Research
Marketing Management
MBA Field Project
Advanced Marketing Research

Chulalongkorn University-Thailand
Marketing Research
Marketing Research (Managers Program)

Warsaw School of Economics - Poland
Marketing Management

UNDERGRADUATE LEVEL: UNIVERSITY OF MINNESOTA
Marketing Research

UNIVERSITY OF WISCONSIN
Marketing Management
Marketing Communications

ILLINOIS STATE UNIVERSITY
Marketing Management
Business Statistics

EXECUTIVE DEVELOPMENT UNIVERSITY OF MINNESOTA
Interactive Marketing/Internet Applications
Assessing the Competency of Marketing Managers

DISSERTATION INVOLVEMENT
Ed Stevens College of Education (completed)
Ron Hoverstad School of Management (completed)
Susan Heckler School of Management (completed)
Sirkka Jarvenpaa School of Management (completed)
Esra Gencturk School of Management (completed)
Karl Krohn Sociology (completed)
Madhu Viswanathan School of Management (Chair, completed)
Dave Christopherson School of Management (completed)
J. K. Park School of Home Economics(completed) Vania Meyer School of Management (completed)
Milos Graovic School of Management (completed)
Hamid Nayeabiz School of Public Health (in progress)
Jeff Jass School of Management {Chair, completed)
Joann Peck School of Management {Chair, completed)
Christopher Joiner School of Management {completed)
Roger Rudolph Advertising/Journalism { completed)
Chris Carr School of Management { completed)

MASTER'S THESIS INVOLVEMENT
Yow-Huei Hwang School of Journalism (completed)

PROFESSIONAL SERVICE

Committees

Departmental
- Ph.D. Committee 1982-1986, 1995 - present
- Advertising Recruiting Committee 1982
- Marketing Recruiting Committee 1982
- Marketing Recruiting Committee 1985
- Marketing Recruiting Committee (Co-Chair) 1993
- Center for Research in Marketing Advisory Board 1993-1996
- Ph.D. Committee 1995-1999

School of Management
Ph.D. Program Coordinator's Committee 1983-1985
BER Research Committee 1985-1986
Ph.D. Coordinator-Marketing Department 1983-1985
Curriculum Committee 1988-1990
Faculty Design Team MBA Core Statistics 1993
Faculty Appointment and Promotions Committee 1993-1994
Ad Hoc Committee to Review Gerot Chair 1994
Faculty Design Team BSB Data Analysis Course 1995
Curriculum Committee 1998-present
Ad Hoc Committee on Strategic Performance
Measurement Initiative 1998
Co-Chair Committee on e Business for MBA Concentration 1999

University
Advisory Board - Minnesota Center for
Survey Research 1988-present

Consulting
IBM - Rochester Toro, Inc.
GENERAL MILLS Dorsey & Whitney Law Firm
3M - Medical Products Division Pillsbury - Haagen Daz
Larkin, Hoffman, Daly & Lindgren Law Firm Northern States Power
Curtin, Mahoney, Cairns, & Walling Law Firm Birrell Dunlap & Ritts Law Firm
Aspen Medical Group
Western Life Insurance
Higher Education Coordinating Board
(HECB) of Minnesota
MSI Insurance
Midwest Importers of Cannon Falls
3M-Health Care
3M-Dental Products
Endocardial Solutions, Inc.
MTS, Inc.

PRESENTATIONS
University of Kentucky Lecture Series 1985
"The Nature of Picture Superiority in an Advertising Context"

Center for Research in Human Learning-University of Minnesota 1986
"Understanding Picture - Word Incongruency Effects"

University of Houston Visiting Scholar 1986
"Issue in the Processing of Pictures versus Words in an Advertising Context"

University of Notre Dame Visiting Scholar Series 1988
"Thematic Relationships Among Visual and Verbal Components in Print Ads and their Investigation through Computerized Experimentation"

Shanghai University of Finance and Economics (China) 1989
"Marketing Programs in the U.S."

National University of Singapore (Singapore) 1989
"Using Theory to Guide Practice in the Construction of Marketing Communications"

Issues in the Encoding, Storage, and Retrieval of Numerical and Verbal Information, presented to the Department of Accounting; University of Minnesota. 1992

Using the Information Superhighway to Gain Customer Feedback, presented to the Management Information Systems Research Center monthly meeting; University of Minnesota. 1996

RESEARCH

Imaginal/Pictorial Information Processing

Childers, Terry L. and Michael J. Houston, Imagery Paradigms for Consumer Research: Alternative Perspectives from Cognitive Psychology, in Advances in Consumer Research, Ann Arbor MI: Association for Consumer Research, Vol. IX, 1982, 59-64.

Childers, Terry L., Michael J. Houston, and Robert W. Ruekert, On the Reliability and Validity of Three Individual Difference Measures of Imaginal Processing: A Confirmatory Factor Analysis, paper presented Winter Educator's Conference on Research Methods and Casual Modeling in Marketing, 1983.

Smith, Ruth Ann, Michael J. Houston, and Terry L. Childers, Verbal versus Visual Processing Modes: An Empirical Test of the Cyclical Processing Hypothesis, in Advances in Consumer Research, Ann Arbor MI: Association for Consumer Research, Vol. X, 1983, 75-80.

Childers, Terry L. and Michael J. Houston, Conditions for a Picture Superiority Effect on Consumer Memory, Journal of Consumer Research ,Vol. 11(2), 1984, 643-54

Childers, Terry L., Michael J. Houston and Susan E. Heckler, Measurement of Individual Differences in Visual and Verbal Information Processing, Journal of Consumer Research, Vol.12(2), 1985, 125-34

Smith, Ruth A., Michael J. Houston, and Terry L. Childers, The Effects of Schematic Memory on Imaginal Information Processing: An Empirical Assessment, Psychology and Marketing, Vol. 2(1), 1985, 13-29.

Childers, Terry L., Susan E. Heckler, and Michael J. Houston, Memory for the Visual and Verbal Components of Print Advertisements, Psychology and Marketing, Vol. 3, 1986, 137-150.

Heckler, Susan E. and Terry L. Childers, Hemispheric Laterialization: The Relationship of Processing Orientation with Judgment and Recall Measures for Print Advertisements, in Advances in Consumer Research(Melanie Wallendorf and Paul Anderson, eds.), Ann Arbor MI: Association for Consumer Research, Vol.14, 1986, 46-50.

Houston, Michael J., Terry L. Childers, and Susan E. Heckler, The Effects of Picture-Word Consistency on the Elaborative Processing of Print Advertisements, Journal of Marketing Research, 24 (November), 1987, 359-369.

Susan E. Heckler and Terry L. Childers, The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?, Journal of Consumer Research, 18 (March), 1992, 475-492.

Heckler, Susan E. Terry L. Childers, and Michael J. Houston, On the Construct Validity of the SOP Scale, Journal of Mental Imagery, 17 (3 &4), 1993, 119-132.

All Dressed Up With Something to Say: Effects of Typeface Associations on Brand Perceptions and Consumer Memory, Terry L. Childers and Jeffrey Jass, forthcoming at the Journal of Consumer Psychology.

Numerical Information Processing

Viswanathan, Madhu and Terry L. Childers, Using the Comparative Judgment Task in Consumer Research: An Illustrative Study, in Advances in Consumer Research, Ann Arbor, MI: Association for Consumer Research, Vol. 22, 1995, 65-70.

Viswanathan, Madhubalan, Terry L. Childers, and Sanjay Nagaraj Using Magnitude Estimation Scaling in Marketing Research: An Application to Understanding How Consumers Quantify Product Attributes, in AMA Winter Educator's Proceedings, 6, Chicago IL: American Marketing Association, 1995, 483-489. Winner Best Paper Award.

Viswanathan, Madhubalan and Terry L. Childers (1996), Processing of Numerical and Product Information, Journal of Consumer Psychology, Vol. 5 (4) 359-386.

Viswanathan, Madhubalan, and Terry L. Childers (1997), '5 calories or 'low' calories ? What Do We Know About Using Numbers or Words to Describe Products and Where Do We Go From Here ? , Advances in Consumer Research, Vol. 24, Provo, UT: Association for Consumer Research.

Viswanathan, Madhubalan, and Terry L. Childers (forthcoming), Representation of Numeric and Verbal Product Information in Consumer Memory, Journal of Business Research.

Survey Research Methodology

Childers, Terry L. and O. C. Ferrell, Response Rates and Perceived Questionnaire Length in Mail Surveys, Journal of Marketing Research,16(August), 1979, 429-431.

Reprinted: Research Manual for the Medical Record Profession, American Medical Record Association, 1981.

Childers, Terry L. and Steven J. Skinner, Gaining Respondent Cooperation in Mail Surveys Through Prior Commitment, Public Opinion Quarterly, (Winter), 1979, 558-561.

Childers, Terry L. William M. Pride, and O. C. Ferrell, A Reassessment of the Effects of Appeals on Response to Mail Surveys, Journal of Marketing Research, 17(August), 1980, 365-370.

Skinner, Steven J. and Terry L. Childers, Respondent Identification in Mail Surveys, Journal of Advertising Research, (December), 1980, 57-61.

Ferrell, O. C., Terry L. Childers, and Robert W. Ruekert, Effects of Situational Factors on Mail Survey Response, in AMA Educators Conference Proceedings (Ed. Belk et. al.), Chicago IL: American Marketing Association, 1984, 364-367.

Childers, Terry L. and Steven J. Skinner, Theoretical and Empirical Issues in the Identification of Survey Respondents, Journal of the Market Research Society, 27(1),1985,39-53.

Understanding Mail Survey Response Behavior: A Meta-Analysis, Francis J. Yammarino, Steven J. Skinner, and Terry L. Childers, Public Opinion Quarterly, 55 (Winter), 1992, 613-639.

Childers,Terry L. and Steven J. Skinner, Towards a Conceptualization of Mail Survey Response Behavior , Psychology and Marketing, Vol. 13 (2), 1996, 185-209.

Measurement

Childers, Terry L., Gilbert A. Churchill, Jr., Neil M. Ford, and Orville C. Walker, Jr., Towards a More Parsimonious Measure of Job Satisfaction in the Industrial Salesforce, in Educator's Conference Proceedings (Bagozzi et. al., eds.), Chicago IL: American Marketing Association, 1980, 344-349.

Childers, Terry L. Assessment of the Psychometric Properties of an Opinion Leadership Scale, Journal of Marketing Research, Vol. 23, 1986, 184-188.

Childers, Terry L., Alan Dubinsky, and Esra Gencturk, On the Psychometric Properties of a Scale to Measure Leadership Substitutes, Psychological Reports, December 1986, 1215-1226.

Dutta, Shantanu, Mark Bergen, Madhubalan Viswanathan, and Terry L. Childers, Categorization: A Fuzzy Set Conceptualization, in Marketing Theory and Application, {Varadarajan et. al., Eds.}, Chicago IL: American Marketing Association, 1993, 78-82.

Dutta, Shantanu, Madhubalan Viswanathan, Mark Bergen, and Terry L. Childers, Does a Single Response Category in a Scale Completely Capture a Response?, Psychology and Marketing, Vol. 13 (2), 1996, 457-479.

Esra Gencturk, Terry L. Childers, and Robert Ruekert International Marketing Involvement: The Construct, Dimensionality, and Measurement, Journal of International Marketing, Vol. 3 (4), 1995, 11-37.

Preliminary Results on the Determinants of Technology Assisted Shopping Behavior (TAS): A Model, Measure Development, and Validation, Stephen Carson, Joann Peck, and Terry L. Childers, Proceedings Winter AMA Educator's Conference, 1996.

Understanding How Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set Based Measures of Gradedness in Product Categories, Viswanathan, Madhu, and Terry L. Childers, Journal of Marketing Research, Vol. 36 (1), 1999, 75-94.

The Measurement of Intergenerational Communication and Influence on Consumption: Development, Validation and Cross Cultural Comparison of the IGEN Scale, Madhu Viswanathan, Terry L. Childers and Besty Moore-Shay, 2000, Vol. 28(3), Journal of the Academy of Marketing Science.

Interorganizational/Marketing Channels

Childers, Terry L. and Robert W. Ruekert, The Meaning and Determinants of Cooperation Within an Interorganizational Marketing Network, in Marketing Theory: Philosophy of Science Perspectives, (Ron Bush and Shelby Hunt eds.), 1982. (Selected as the "Outstanding Paper" in the Special Conference on Marketing Theory)

Childers, Terry L., Robert W. Ruekert, and David M. Boush, Assessment of the Psychometric Properties of Alternative Measures of Cooperation and its Antecedents Within Marketing Channels, in AMA Educator's Proceedings (Belk et. al. eds.), Chicago IL: American Marketing Association, 1984, 256-260.

Ruekert, Robert W. and Terry L. Childers, Determinants of Cooperative, Conflictual and Opportunistic Behavior of Sales Agents, paper presented at the American Institute for Decision Sciences Conference, Toronto, Ontario, 1984.

Group/Family Decision Making

Woodson, Larry, Terry L. Childers, and Paul R. Winn, Intergenerational Influences in the Purchase of Auto Insurance, in Business Conference Proceedings (William Locander Ed.), Chicago IL: American Marketing Association, 1976, 43-49,

Childers, Terry L. and O. C. Ferrell, Husband-Wife Influences in Purchasing and Renewing Auto Insurance, Journal of Risk and Insurance (September), 1981, 482-493.

Heckler, Susan E., Terry L. Childers, and Ramesh Arunachalam, Intergenerational Influence in Adult Buying Behaviors: An Examination of Moderating Factors, in Advances in Consumer Research (Thomas K. Srull, Ed.), Ann Arbor MI: Association for Consumer Research, Vol.16, 1989, 276-284

Terry L. Childers and Akshay Rao, Familiar and Peer-Based Reference Group Influences on Consumer Decisions, Journal of Consumer Research 19 (2), 1992, 198-211.

Research Not Classified Elsewhere

Skinner, Steven J., Terry L. Childers, and Wesley Jones, Consumer Responsiveness to Price Differentials: A Case for Insurance Industry Deregulation, Journal of Business Research,9, 1981, 381-395.

Winn, Paul R. and Terry L. Childers, Demographics and Store Patronage Considerations: Some Promising Results, in Educator's Proceedings (Kenneth L. Bernhardt Ed.), Chicago IL: American Marketing Association,1976, 82-86.

Childers, Terry L. and Susan E. Heckler, Faculty and Student Perceptions of the Quality of Doctoral Programs in Marketing, in Educator's Proceedings, Chicago IL: American Marketing Association, 1986.

Childers, Terry L. and Dean Krugman, The Competitive Environment of Pay-Per-View, Journal of Broadcasting and Electronic Media,Vol. 31 (3), 335-342.

Dubinsky, Alan J., Terry L. Childers, Steven J. Skinner, and Esra Gencturk, Impact of Sales Supervisor Leadership Behavior on Insurance Agent Attitudes and Performance, The Journal of Risk and Insurance, 55 (1), 1988 132-144.

Leadership Substitutes as Moderators of Sales Supervisory Behavior, Terry L. Childers, Alan J. Dubinsky, and Steven J. Skinner, 21 (4) 1990, Journal of Business Research, 363-382.

Books and Book Chapters

Krugman, Dean M. and Terry L. Childers, The Pay-Per-View Experience: Insights from a Field Experiment, in, Cable TV Advertising: In Search of the Right Formula (Ed. Rajeev Batra and Rashi Glazer), New York: Quorum Books, 1989, 153-169.

Terry L. Childers et. al., Marketing Theory and Practice, American Marketing Association Winter Educator's Conference Proceedings, Chicago: American Marketing Association, 1989.

Terry L. Childers et. al., Marketing Theory and Practice, American Marketing Association Winter Educator's Conference Proceedings, Chicago: American Marketing Association, 1990.

Manuscripts in Process and Under Review

Understanding Electronic Commerce: Some Antecedents to Technology Assisted Shopping Behavior, with Christopher Carr, Stephen Carson, and Joann Peck

Measurement of Individual Differences in Person-Based Salience of Haptic Information: the "Desire to Touch", Joann Peck and Terry L. Childers

To Have and to Hold: The Influence of Haptic Information on Product Judgments, Joann Peck and Terry L. Childers

An Ethnomethodological Study of Advertising Schema, Mark Ritson and Terry L. Childers, working paper in process.