Research

Through their innovative research, Gatton College faculty generate knowledge that shapes the thinking of business leaders, policy-makers and scholars worldwide. And they bring that real-world knowledge to the classroom.

For a relatively small sized faculty, our peers hold research in high regard. We rank in the top 45 public universities in the UT Dallas research rankings. Gatton faculty are often featured in the popular press, including the New York Times, National Public Radio and the Wall Street Journal. In the past three years, our faculty have published more than 200 articles in leading academic journals. They won 27 “Best Paper” awards, and 60 percent of our faculty members serve as editors or on editorial review boards of top journals in their fields.

At Gatton, our research goes beyond traditional topics and applies directly to the way businesses work. Our scholars discover how artificial intelligence impacts accounting practice, the latest financial developments with blockchain and digital currency, why employees commit fraud, how social network analysis can help organizations become more successful and much more.

Here, you can read articles, watch videos, and browse faculty profiles to discover the outstanding achievements of our teaching community.

View Articles by Area

Marketing

How Real-Time Feedback Influences Spending

Building on budgeting and spending theories, Gatton marketing professor Dan Sheehan and co-authors conducted three lab and grocery store experiments, showing that real-time feedback has a marked impact on consumer spending.

Marketing

Saying “Thank You” Pays Off

In her study, Gatton marketing professor Alexis Allen found that developing new strategies to enhance relationships with consumers who are “already delighted” can lead to substantial gains.

Accounting

Have You Kept Your Auditor Too Long?

Gatton faculty Monika Causholli asks, “Does audit quality decline with extended firm tenure, or fees from auditor-provided non-audit services become large?” 

Economics

On Persistent Poverty in a Rich Country

Between 1960 and 2000, income per capita in the United States increased 175% and poverty rates fell from 22% to just over 11%. Despite this economic progress, poverty has remained stubbornly high in several regions of the country. Gatton’s Jenny Minier looks at the reasons why.

Management

Do Powerful People Perceive their Social Networks More Accurately?

The University of Kentucky’s #2 most-cited researcher, Gatton management professor Steve Borgatti’s work in social network analysis is used worldwide to help companies become better structured for success.

Marketing

The Price of Pursuing Perfection

Research by Gatton's Adam Craig found new parallels between idealized body images in advertising and consumer spending. 
 

Management

Subtraction by Addition

Gatton management professor Joe Labianca looks at why many high-performing employees choose to leave their companies in the event of a merger. 

Finance & Quantitative Methods

Harnessing the Wisdom of the Crowd

New research by Russell Jame, assistant professor of finance and Garvice D. Kincaid Faculty Fellow in University of Kentucky’s Gatton College of Business and Economics, is the first of its kind to validate crowdsourcing financial forecasts.

Marketing

The Psychological Effects of Branding

Studies on brand identity and why people prefer certain brands has been around for a while. But looking at the impact it has on consumers is fairly new. Gatton's Aaron Garvey studies at the psycological impacts of products and brands. 

Economics

“America Works” Works

Gatton faculty Aaron Yelowitz and Chris Bollinger’s research finds that programs like America Works, in particular ones that quickly place former inmates in jobs, significantly decrease the likelihood of ex-offenders with nonviolent histories being rearrested.