Steven Skinner D.B.A.
Warren W. Rosenthal Professor of Marketing
Steven J. Skinner is the Rosenthal Professor and Director of the School of Management in the College of Business and Economics at the University of Kentucky, where he has taught undergraduate and graduate courses in marketing for 16 years. He was previously on the faculty at Illinois State University, and was formerly a research administrator for State Farm Insurance Companies. He has also consulted with a variety of large and small organizations.
Dr. Skinner is the author of Marketing, Second Edition, a college textbook published by Houghton Mifflin, and co-author of Management: Quality and Competitiveness and Business for the 21st Century published by Richard D. Irwin. He is also co-author of The New Banker: Developing Leadership in a Dynamic Era, a widely acclaimed professional book published by Irwin Professional Publishing.
Dr. Skinner's research has been published in a number of journals, including the Journal of Marketing Research, Academy of Management Journal, Journal of Retailing, Journal of Business Research, Public Opinion Quarterly, Journal of the Academy of Marketing Science, Journal of Advertising Research, Journal of Risk and Insurance, and Journal of Personal Selling and Sales Management. He has received the Mu Kappa Tau Award for the best article in Journal of Personal Selling and Sales Management. He is on the board of contributing advisers of the Marketing Educator Review, and is on the editorial review board of the Journal of Personal Selling and Sales Management.