Darshak Patel co-organized EconGames hosted at Northern Kentucky University on March 29. This was made successful through the partnership with Abdullah Al-Bahrani (NKU) and 84.51. A total of 30 students (17 from UKY) competed in a data analytics and research competition designed to introduce them to real-world problems through a dataset provided by 84.51 group. Students learned about career opportunities at 84.51 and then worked in their respective teams on Kroger’s seafood customer data that was released to them that morning. Students then presented their results towards the end of the day (judged by 84.51). The winning team from UK – Josh Darcy, Tsage Douglas, Antonia Mordino, Elijah Sutton – provided solutions for Kroger to capture relevant data on the consumer group between ages 17-22 whose consumption data is currently aggregated with the households’ Kroger card. Separating this data would help Kroger better identify that age groups seafood needs. Another UK student, Stephanie Salandanan, placed second with a team from NKU. Special thanks to Samuel Ingram, Ph.D candidate Economics, for attending and mentoring the undergraduate students. The third annual EconGames will be hosted by Gatton B&E in March 2020.