David Hardesty's Research Accepted at Journal of Consumer Research

Posted: April 06, 2018

David Hardesty has an article forthcoming at the Journal of Consumer Research, an elite marketing journal. The work is entitled “Experiencing and Reasoning about Emotions in Evaluative Conditioning: How Emotional Ability Impacts Attitude Formation” and is co-authored with Jonathan Hasford from the University of Central Florida and Blair Kidwell from the University of North Texas. Congratulations to David and his coauthors!