The University Research Professorship Awards honor a select few faculty members who have demonstrated excellence in scholarship and creative work that addresses scientific, social, cultural and economic challenges regionally and around the world. The Gatton College had the opportunity to nominate a single professor to receive this award.
David is the Carol Martin Gatton Endowed Chair of Marketing and the director of UK’s Behavioral Research Lab. David’s research focuses on marketing and consumer behavioral aspects of pricing, emotional intelligence, knowledge and political ideology. He serves on the editorial boards for the Journal of Product & Brand Management, and for the Journal of Retailing. David has served as consultant for NASA and the Promotional Products Association International.