Brian Murtha's Research Published in premier Journal of Marketing

Posted: August 21, 2017

Brian Murtha’s paper, “Clustering, Knowledge Sharing, and Intrabrand Competition: A Multi-Year Analysis of an Evolving Franchise System,” (with Moeen Butt, Kersi Antia, and Vishal Kashyap) was recently accepted for publication in the Journal of Marketing.  

Brian Murtha is Associate Professor and E. Vernon & William Smith Endowed Fellow of Marketing. Brian’s research and teaching focuses on marketing strategy and personal selling. His work has been published in leading marketing and management journals including Journal of Marketing, Management Science, Organizational Behavior and Human Decision Processes, and the Journal of Business Research. He has worked on marketing and sales consulting and research engagements with Lexmark, AT&T, Ernst & Young, 3M, IKON, and Valvoline Instant Oil Change.

Congratulations to Brian!