Aaron Garvey's Research Featured

Gatton Assistant Professor of Marketing Researches Brand Impact on Consumers

Posted: February 24, 2017

Aaron Garvey, assistant professor of marketing in the Gatton College, is finding new ways that branding and marketing affect consumer behavior. One of his recent research studies reveals that brands of sports equipment can improve human performance through purely psychological means that are unrelated to functional differences in a branded product’s materials, craftsmanship, or design.

Watch the video produced by Research Communications to learn more about why Aaron Garvey is so passionate about his research.