Doctoral student Alexander Ziegler was selected to receive travel stipend by the Association for Consumer Research (ACR). The ACR grants 20 travel stipends to Ph.D. students with an accepted competitive paper, working paper, special session, or film. The 2016 ACR Conference takes place in Berlin (Germany) and Alexander is scheduled to present “How Embarrassing for You (And Me): The Nature of Observer Embarrassment” (with John Peloza and Alexis Allen) in the competitive paper session.