College-wide Seminar featuring David Hardesty

Friday, November 4, 2016

Sponsored by:
"Experimental Research in Gatton"

The Gatton College of Business and Economics presents the College-wide Seminar for Gatton faculty and staff, featuring Department of Marketing and Supply Chain Chair David M. Hardesty, who will talk about "Experimental Research in Gatton."David Hardesty

Hardesty has published in numerous journals, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, Journal of Business Research, Journal of Advertising, and the Journal of Public Policy & Marketing. His research focuses on the behavioral aspects of pricing, emotional intelligence, knowledge, political ideology, and measurement. He serves on the editorial review boards for the Journal of Retailing and the Journal of Product & Brand Management. He won a Best Reviewer award for the Journal of Retailing in 2008 and 2015. 

Hardesty’s main teaching interests are marketing research and consumer behavior. He won the 2011 Robertson Outstanding Gatton Faculty Research Award, and was named the most outstanding faculty member in the UK MBA program in 2007. He also has consulted with the Promotional Products Association International as well as NASA.

Friday, November 4, 2016