|
The Marketing area provides instruction focused on inter-company customer relationships and the promotion
of products and services as components of an organization’s business strategy. Students in the marketing program
develop broad communication skills, an understanding of the psychology of consumer behavior, and
expertise in research and computer-based tools for marketing analysis.
Our marketing faculty have earned international reputations for cutting-edge research in consumer behavior,
ethical and legal issues, interorganizational relationships, retail management, services, new product development,
and promotion.
To supplement classroom experiences, the Marketing Area offers students access to the American Marketing
Association, a student organization dedicated to bringing together students, faculty, and business people. The
group links the academic environment and the business world.
|
