Marketing specialists manage products and product lines, locate customers, close sales, and establish distribution systems. Students in the marketing program benefit from dedicated faculty who work closely with students to develop communication skills, an understanding of the psychology of consumer behavior, and expertise in research and computer-based tools for marketing analysis. Marketing graduates can find themselves in careers ranging from marketing research, promotions, logistics, and sales positions and with organizations as diverse as Enterprise Rental Car and Marathon Petroleum, and pharmaceutical sales.
A suggested course to explore this career path is MKT 300.
To earn the bachelor of business administration (BBA) degree in marketing, students in the Gatton College of Business and Economics must fulfill University Studies requirements (students enrolled prior to Fall 2011) or UKCore requirements (student enrolled Fall 2011 on), the College premajor and major requirements, and College core requirements.
Minimum Total Hours: 120
There are several different sets of requirements to earn a BBA with a major in marketing. These include:
University Studies Program Requirements
UK Core Requirements
College Core Requirements
Departmental Major Requirements:
Requirements for the marketing major consist of at least 18 credit hours. There are three required courses:
||Consumer Behavior (3)
||Introductory Marketing Research (3)
||Marketing Strategy and Planning (3)
The remaining nine (9) credit hours are selected from:
||Retail and Distribution Management (3)
||Promotion Management (3)
||Special Topics in Marketing (Subtitle required) (1-6)
||Personal Selling (3)
||Services Marketing Management (3)
||International Marketing (3)
||Sports Marketing (3)
In addition, courses covering contemporary problems in marketing are frequently offered to provide students with insight into the changing marketing environment.
All course offerings are subject to availability of faculty and teaching assistants, and to sufficient student enrollment. Summer offerings are also subject to the level of funding provided by the University's summer school program.
Marketing Degree Four Year Plan for Students under UK Core requirements, students enrolled starting Fall 2011
Course Flow Chart
Examples of Careers in Marketing:
- Brand/Product Management
- Marketing Research Analyst
- Sales Representative
- Service & Sales Management
- Retail Manager
- Sports Marketing
- Hospitality Management
Helpful websites include: