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Marketing specialists manage products and product lines, locate customers, close sales, and establish distribution systems. Students in the marketing program develop communication skills, an understanding of the psychology of consumer behavior, and expertise in research and computer-based tools for marketing analysis. Marketing graduates often find themselves working in marketing research and sales positions.

A suggested course to explore this career path is MKT 300.

Examples of Careers in Marketing:

  • Brand/Product Management
  • Marketing Research Analyst
  • Sales Representative
  • Advertising/Promotion
  • Service & Sales Management
  • Retail Manager
  • Sports Marketing
  • Hospitality Management

Helpful websites include:

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