David M. Hardesty is the Thomas C. Simons Endowed Professor of Marketing at the University of Kentucky. Professor Hardesty received his Ph.D. in 1998 and his M.S. in Statistics in 1994 both from the University of South Carolina. David earned a B.S. in Mathematics from Salisbury University in 1992. He has published in journals such as the Journal of Consumer Research, Journal of Marketing, and Journal of Retailing, as well as in several national proceedings.
David's research focuses on the behavioral aspects of pricing, knowledge, emotional intelligence, and measurement. He serves on the editorial review boards for the Journal of Retailing, Journal of Business Research and the Journal of Product & Brand Management. David's main teaching interests are Consumer Behavior and Marketing Research. He was awarded the MBA Teacher of the Year Award at the University of Kentucky and the Bell South Outstanding Professor Award in the college of business at the University of Southern Mississippi. Additionally, David's dissertation received the Southern Marketing Association Dissertation Award.
Education:
1998 -
Ph.D.,
Marketing,
University Of South Carolina
1994 -
M.S.,
Statistics,
University Of South Carolina
1992 -
B.S.,
Mathematics and Economics,
Salisbury State College
Recent Publications:
Articles (25):
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Maximizing Willingness to Bid with Buy-It-Now Auctions Journal Of Business Research - Year: 2013 Volume: 66 Issue: 4 Page Number(s): 554-558
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Enhancing Perceptions of Value Associated with Price Matching Guarantees Journal Of Business Research - Year: 2012
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Estimating Consumer Willingness to Supply and Willingness to Pay for Curbside Recycling Journal of Land Economics - Year: 2012 Volume: 88 Issue: November Page Number(s): 745-763
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Emotional Intelligence in Marketing Exchanges Journal Of Marketing - Year: 2011 Volume: 75 Issue: January Page Number(s): pp. 78-95
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Ending a Price Promotion: Retracting it in One Step or Phasing it out Gradually? Journal of Marketing - Year: 2010 Page Number(s): 49-64
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Consumer Behavior and Retailing Journal Of Retailing - Year: 2009 Page Number(s): 239-244
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Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings Journal Of Consumer Research - Year: 2009 Page Number(s): 864-876
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Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making Journal Of Consumer Research - Year: 2008 Volume: 35 Issue: 1 Page Number(s): 154-166
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Emotional Calibration Effects on Consumer Choice Journal Of Consumer Research - Year: 2008 Page Number(s): 611-621
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Influences on What Consumers Know and What They Think They Know Regarding Pricing Tactics Psychology & Marketing - Year: 2007
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Persuasion Knowledge and Consumer Reactions to Pricing Tactics Journal Of Retailing - Year: 2007 Volume: 83 Issue: 2 Page Number(s): 199-210
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The Effects of Consumers' Ethical Beliefs on Copying Behaviour in Computer-Mediated Environments Journal of Consumer Policy - Year: 2006
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Varying the Content of Job Advertisements: The Effects of Message Specificity Journal Of Advertising - Year: 2006 Volume: 35 Issue: 1 Page Number(s): 123-141
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E-tail and Retail Reference Price Effects Journal of Product and Brand Management - Year: 2005 Volume: 14 Issue: 2 Page Number(s): 129-136
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The Effects of Price Information in Online Consumer-to-Consumer Auctions: Implications for Sellers Journal Of Retailing - Year: 2005
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The Effects of Buyer Identification and Purchase Timing on Consumers' Perceptions of Trust, Price Fairness, and Repurchase Intentions Journal of Interactive Marketing - Year: 2004 Volume: 18 Issue: 4 Page Number(s): 87-100
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The Relationship Between General Ethical Judgments and Copying Behavior at Work Journal Of Business Ethics - Year: 2004 Volume: 55 Issue: 1 Page Number(s): 61-70
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The Use of Expert Judges in Scale Development: Implications for Improving Face Validity of Measures of Unobservable Constructs Journal Of Business Research - Year: 2004 Volume: 57 Page Number(s): 98-107
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Color and Shopping Intentions: The Intervening Effect of Price Fairness and Perceived Affect Journal Of Business Research - Year: 2003 Volume: 56 Page Number(s): 541-551
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Consumer Evaluations of Different Promotion Types and Price Presentations: The Moderating Role of Promotional Benefit Level Journal Of Retailing - Year: 2003 Volume: 79 Issue: 1 Page Number(s): 17-25
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Using Invoice Price Information to Frame Advertised Offers Journal Of Business Research - Year: 2003 Volume: 56 Page Number(s): 355-366
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Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism Toward Advertising Journal Of Advertising - Year: 2002 Volume: 31 Page Number(s): 1-15
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Consumer Self Confidence: Refinements in Conceptualization and Measuremen Journal Of Consumer Research - Year: 2001 Volume: 28 Issue: 1 Page Number(s): 121-134
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Team Projects in an Inter-Campus Setting: The Impact of Group Characteristics Marketing Education Review - Year: 1999 Volume: 9 Issue: 2 Page Number(s): 23-31
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Disclosure of Odds Information: An Empirical Investigation of Objective Odds Format and Numeric Complexity Journal of Public Policy and Marketing - Year: 1998 Volume: 17 Issue: 1 Page Number(s): 11-23
Presentations (16):
►
"Is Just-below Pricing Overused?: A Theory-Driven Framework for Managerial Decision-Making"
Location: Brunswick
, NJ
Year: 2010
Presenter(s): Traci H. Freling, Leslie Vincent, Robert Schindler, David Hardesty, Jason W. Rowe
►
"An Ability-Based Scale of Emotional Intelligence: Conceptualization, Measurement and the Prediction of Individual and Dyadic Performance"
Location: Memphis
, TN
Year: 2007
Presenter(s): Blair Kidwell, David Hardesty, Terry Childers
►
"Following a Price Promotion: All at Once or a Little At a Time"
, Presentation at the Presented at Dartmouth University, Babson University, University of North Carolina, University of South Carolina, London Business School
Location: Boston
, MA
Year: 2006
Presenter(s): Michael Tsiros, David M. Hardesty
►
"Influences on What Consumers Know and What They Think They Know Regarding Pricing Tactics"
, Presentation at the AMA Winter Educators' Conference
Year: 2005
Presenter(s): Jay P. Carlson, William O. Bearden, David M. Hardesty
►
"Incrementally Decreasing Discounting (IDD): Introducing a New Pricing Strategy"
, Presentation at the Oklahoma State University
Location: Stillwater
, OK
Year: 2004
Presenter(s): Michael Tsiros, David M. Hardesty
►
"Incrementally Decreasing Discounting (IDD): Introducing a New Pricing Strategy"
, Presentation at the University of Houston
Location: Houston
, TX
Year: 2004
Presenter(s): Michael Tsiros, David M. Hardesty
►
"Incrementally Decreasing Discounting (IDD): Introducing a New Pricing Strategy"
, Presentation at the University of Texas
, TX
Year: 2004
Presenter(s): Michael Tsiros, David M. Hardesty
►
"Incrementally Decreasing Discounting (IDD): Introducing a New Pricing Strategy"
, Presentation at the BDRM Conference
Location: Durham
, NC
Year: 2004
Presenter(s): Michael Tsiros, David M. Hardesty
►
"The Effects of Buyer Identification and Purchase Timing on Consumers' Perceptions of Trust, Price Fairness, and Repurchase Intentions"
, Presentation at the Marketing Science Conference
Year: 2004
Presenter(s): Dhruy Grewal, David M. Hardesty, Gopalkrishnan R. Iyer
►
"When Marketers Benefit from Consumers Feeling Regret: Untangling the Effects of Regret and Reference Prices"
, Presentation at the Society for Judgment and Decision-Making Conference.
Year: 2003
Presenter(s): Michael Tsiros, David M. Hardesty
►
"Expectations of New Assistant Professors"
, Presentation at the Society for Marketing Advances Doctoral Consortium
Year: 2001
Presenter(s): David M. Hardesty, Tracy A. Suter
►
"Consumer Self Confidence: Refinements in Conceptualization and Measurement"
, Presentation at the Association for Consumer Research Conference
Year: 2000
Presenter(s): William O. Bearden, David M. Hardesty, Randall L. Rose
►
"Does Technology Blur Ethical Behavior? An Examination of Copying Behavior at Work"
, Presentation at the AMA Summer Educators Conference
Year: 2000
Presenter(s): Tracy A. Suter, Steven W. Kopp, David M. Hardesty
►
"Categorical Processing of a Service Environment: Implications for New Product Assortments"
, Presentation at the AMA Winter Educators' Conference
Year: 1999
Presenter(s): Barry J. Babin, David M. Hardesty, Tracy A. Suter
►
"Color and Shopping Intentions: The Intervening Effect of Price Fairness and Perceived Affect"
, Presentation at the Society for Marketing Advances Retailing Conference
Year: 1999
Presenter(s): Barry J. Babin, David M. Hardesty, Tracy A. Suter
►
"Using Invoice Price Information to Frame Advertised Prices"
, Presentation at the Proceedings of the Fordham University Pricing Conference
Location: Bronx
, NY
Year: 1999
Presenter(s): William O. Bearden, Jay P. Carlson, David M. Hardesty
