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De Liu  
Alan F. and Irene Bloomfield Associate Professor
Department of Marketing and Supply Chain

Website  |  Vita
 
Contact Information:
Office Location:  
Mandrell 118 
Lexington, KY 40506
  Email: de.liu@uky.edu
Phone: 859.257.1142
Fax: 859.257.8031
 
Education:
2004 - Ph.D., Management Science and Information Systems, University of Texas at Austin
2000 - M.S., Management Science and Engineering, Tsinghua University
1998 - B.E., Management Information Systems, Tsinghua University
 
Recent Publications:
Articles (11):
Multi-attribute Procurement Auctions with Risk Averse Suppliers
Economics Letters - Year: 2012
Volume: 115  Issue: 3  Page Number(s): 408-411
Ex-Ante Information and the Design of Keyword Auctions
Information Systems Research - Year: 2010
Volume: 21  Issue: 1  Page Number(s): 133-153
15-Hydroxyprostaglandin dehydrogenase inactivation as a mechanism of resistance to celecoxib chemoprevention of colon tumors.
Proceedings of the National Academy of Sciences of the United States of America - Year: 2009
Volume: 106  Issue: 23  Page Number(s): 9409-13
Auctioning Keywords in Online Search
Journal Of Marketing - Year: 2009
Volume: 73  Issue: 4  Page Number(s): 125-141
The Interaction between Knowledge Codification and Knowledge Sharing Networks
Information Systems Research - Year: 2009
Volume: 21  Issue: 4  Page Number(s): 892-906
The Effects of Trust and Enjoyment on Intention to Play Online Games
Journal of Electronic Commerce Research - Year: 2007
Volume: 8  Issue: 2  Page Number(s): 128-140
Optimal Design of Consumer Contests
Journal Of Marketing - Year: 2007
Volume: 71  Issue: 4  Page Number(s): 140-155
Designing online auctions with past performance information
Decision Support Systems - Year: 2006
Volume: 42  Issue: 3  Page Number(s): 1307-1320
Simple Association Rules (SAR) and the SAR-based Rule Discovery
Computers & Industrial Engineering - Year: 2002
Volume: 43  Page Number(s): 721-733
Optimal Keyword Auctions with Shadow Costs
Decision Support Systems - Year:
Digital Games and Beyond: What Happens When Players Compete
MIS Quarterly - Year:
Books and Book Chapters (3):
Current Issues in Keyword Auctions, In Handbooks of Information Systems: Business Computing
Publisher: Emerald Group Publishing Limited - Year: 2009
Page Number(s): 69-96
Status Seeking and the Design of Online Entertainment Communities, In Managing in the Information Economy: Current Research Issues
Publisher: Springer - Year: 2007
Page Number(s): 281-304
Peer-to-Peer Enterprise Knowledge Management, In Handbook on Knowledge Management
Publisher: Springer - Year: 2002
Page Number(s): 129-139
Presentations (57):
"The Prism Effects of Friendships in Online Peer-to-Peer Lending"
Location: Orlando , FL
Year: 2012
Presenter(s): De Liu, Y. Charles Lu, Dan J. Brass
"A Simple Ascending Auction for Assignment Problems"
Location: St. Louis , MO
Year: 2012
Presenter(s): De Liu, A Bagh
"Information Asymmetry and Hybrid Advertising" , Presentation at the Informs
Location: Phoenix , AZ
Year: 2012
Presenter(s): De Liu, S Viswanathan
"Optimal Allocation for Display Advertising" , Presentation at the Informs
Location: Phoenix , AZ
Year: 2012
Presenter(s): De Liu, H Rui, A B. Whinston
"The Value of Friendship Ties in Online Peer-to-Peer Lending"
Location: Montreal Year: 2012
Presenter(s): De Liu, Y Lu, P Xu, Z Sheng
"Information Asymmetry and Hybrid Advertising"
Location: Laguna Beach , CO
Year: 2012
Presenter(s): De Liu, S Viswanathan
"Comparing Strategies for Winning Expert-rated and Crowd-rated Crowdsourcing Contests: An Exploratory Study"
Location: Seattle , WA
Year: 2012
Presenter(s): De Liu, L Chen
"Optimal Allocation for Display Advertising" , Presentation at the University of Texas at Austin
Location: Austin , TX
Year: 2011
Presenter(s): De Liu
"Optimal Allocation for Display Advertising" , Presentation at the Baidu Inc.
Location: Beijing Year: 2011
Presenter(s): De Liu
"Optimal Allocation for Display Advertising"
Location: Shanghai Year: 2011
Presenter(s): H. Rui, De Liu, A. B. Whinston
"Optimal Allocation for Display Advertising."
Location: San Diego , CA
Year: 2011
Presenter(s): H. Rui, De Liu, A. B. Whinston
"Information Asymmetry and Hybrid Advertising"
Location: San Diego , CA
Year: 2011
Presenter(s): De Liu, S. Viswanathan
"Comparing Internal Markets and Hierarchy in the Coordination of Knowledge: A Simulation Analysis" , Presentation at the Academy of Management
Location: San Antonio , TX
Year: 2011
Presenter(s): B. Skaggs, A. Boccia, De Liu, P. Mills
"Information Asymmetry and Hybrid Advertising"
Location: Los Angeles , CA
Year: 2011
Presenter(s): De Liu, S. Viswanathan
"Information Asymmetry and Hybrid Advertising" , Presentation at the University of Texas at Austin
Location: Austin , TX
Year: 2011
Presenter(s): De Liu
"Information Asymmetry and Hybrid Advertising" , Presentation at the University of Minnesota
Location: Minneapolis , MN
Year: 2011
Presenter(s): De Liu
"Auctioning Keywords in Online Search" , Presentation at the University of Texas at Austin
Location: Austin , TX
Year: 2010
Presenter(s): De Liu
"Auctioning Keywords in Online Search" , Presentation at the Baidu, Inc.
Location: Beijing Year: 2010
Presenter(s): De Liu
"Interactive Digital Entertainment, Competition - Implications for Game and Training Design" , Presentation at the University of New Mexico
Location: Albuquerque , NM
Year: 2010
Presenter(s): De Liu
"Payment Schemes for Internet Advertising: A Tale of Two-sided Information Asymmetry"
Location: Chengdu Year: 2010
Presenter(s): De Liu, S. Viswanathan
"Payment Schemes for Internet Advertising: A Tale of Two-sided Information Asymmetry"
Location: Wuhan Year: 2010
Presenter(s): De Liu
"Information Asymmetry and Payment Schemes In Online Advertising"
Location: Wuhan Year: 2010
Presenter(s): De Liu, S. Viswanathan
"Competitive Playing in Interactive Digital Entertainment and Its Implications" , Presentation at the University of New Mexico
Location: Albuquerque , NM
Year: 2010
Presenter(s): De Liu
"Information Asymmetry and Hybrid Advertising" , Presentation at the University of International Business and Economics
Location: Beijing Year: 2010
Presenter(s): De Liu
"Information Asymmetry and Hybrid Advertising" , Presentation at the Tsinghua University
Location: Beijing Year: 2010
Presenter(s): De Liu
"Information Asymmetry and Hybrid Advertising" , Presentation at the Southwestern University of Finance and Economics
Location: Chengdu Year: 2010
Presenter(s): De Liu
"A Theory of Payment Schemes in Internet Advertising"
Location: San Diego , CA
Year: 2009
Presenter(s): De Liu, Siva Viswanathan
"Competing Keyword Auctions"
Location: San Diego , CA
Year: 2009
Presenter(s): De Liu, Jianqing Chen
"Ex ante Information and the Design of Keyword Auctions" , Presentation at the University of Maryland
Location: College Park , MD
Year: 2009
Presenter(s): De Liu
"Ex ante Information and the Design of Keyword Auctions" , Presentation at the Purdue University
Location: West Lafayette , IN
Year: 2009
Presenter(s): De Liu
"Time-Contingent Value of Social Capital: Structural Holes, Resources Richness, and Knowledge Production" , Presentation at the Academy of Management
Location: Chicago , IL
Year: 2009
Presenter(s): J. Ling, Ajay Mehra, Dan J. Brass, De Liu, Steve Borgatti
"Ex-Ante Information and the Design of Keyword Auctions" , Presentation at the Baidu Inc.
Location: Beijing Year: 2008
Presenter(s): De Liu
"Social Embeddedness, Achievement, and Enjoyment in Online Games"
Location: St. Petersburg , FL
Year: 2008
Presenter(s): De Liu, Ajay Mehra
"Ex-ante Information and the Design of Keyword Auctions"
Location: Lexington , KY
Year: 2008
Presenter(s): De Liu
"The Interaction between Knowledge Codification and Knowledge Sharing Networks."
Location: Washington , DC
Year: 2008
Presenter(s): De Liu, G. Ray, A. B. Whinston
"Competing Keyword Auctions"
Location: Chicago , IL
Year: 2008
Presenter(s): De Liu, J. Q. Chen, A. B. Whinston
"Competing Keyword Auctions"
Location: Montreal Year: 2007
Presenter(s): De Liu, Jianqing Chen, Andrew B. Whinston
"Competing Keyword Auctions"
Location: Shanghai Year: 2007
Presenter(s): De Liu, Jianqing Chen, Andrew B. Whinston
"Competing Keyword Auctions"
Location: Seatle , WA
Year: 2007
Presenter(s): De Liu, Jianqing Chen, Andrew B. Whinston
"How to Slice the Pie? Optimal Share Structure in Keyword Auctions"
Location: Lexington , KY
Year: 2007
Presenter(s): Jianqing Chen, De Liu, Andrew Whinston
"The Interaction between Knowledge Codification and Knowledge Sharing Networks"
Location: Lexington , KY
Year: 2007
Presenter(s): De Liu
"What Makes Game Players Want to Play More?" , Presentation at the Human Computer Interaction International Conference
Location: Beijing Year: 2007
Presenter(s): De Liu, Xun Li, Radhika Santhanam
"Auctioning Keywords in Online Search" , Presentation at the University of Kentucky Economics Seminar
Location: Lexington , KY
Year: 2007
Presenter(s): De Liu
"What makes Game Players Want to Play More? A Mathematical and Behavioral Understanding of Online Game Design"
Location: Beijing Year: 2007
Presenter(s): De Liu, X. Li, R. Santhanam
"Competing Keyword Auctions" , Presentation at the INFORMS Fall 2006 Meeting
Location: Pittsburgh , PA
Year: 2006
Presenter(s): De Liu, Jianqing Chen, Andrew Whinston
"How to Slice the Pie: An Analysis of Share Structures in Keyword Auctions" , Presentation at the UIUC
Location: Champaign , IL
Year: 2006
Presenter(s): Jianqing Chen, De Liu, Andrew Whinston
"How to Slice the Pie? Optimal Share Structure in Keyword Auctions" , Presentation at the University of Internatinal Business and Economics
Location: Beijing Year: 2006
Presenter(s): Jianqing Chen, De Liu, Andrew Whinston
"How to Slice the Pie? Optimal Share Structure in Keyword Auctions" , Presentation at the Tsinghua University
Location: Beijing Year: 2006
Presenter(s): Jianqing Chen, De Liu, Andrew Whinston
"The Interaction between Knowledge Codification and Knowledge Sharing Networks" , Presentation at the Georgia Tech
Location: Atlant , GA
Year: 2006
Presenter(s): De Liu, Gautam Ray, Andrew Whinston
"The Interaction between Knowledge Codification and Knowledge Sharing Networks and Its Implications on Knwoledge Management" , Presentation at the Boston Unversity
Location: Boston , MA
Year: 2006
Presenter(s): De Liu, Gautam Ray, Andrew Whinston
"Weighted Unit-Price Auctions as Keyword Auctions" , Presentation at the Workshop on Information Systems and Economics
Location: Milwaukee , WI
Year: 2006
Presenter(s): De Liu, Jianqing Chen, Andrew Whinston
"Design Online Auction with Past Performance Information" , Presentation at the Department of Economics Research Seminar
Location: Lexington , KY
Year: 2005
Presenter(s): De Liu, Jianqing Chen, Andrew Whinston
"Design Online Auction with Past Performance Information" , Presentation at the Tsinghua University
Location: Beijing Year: 2005
Presenter(s): De Liu, Jianqing Chen, Andrew Whinston
"Designing online auctions with past performance information" , Presentation at the University of Internatinal Business and Economics
Location: Beijing Year: 2005
Presenter(s): De Liu, Jianqing Chen, Andrew Whinston
"Designing online auctions with past performance information" , Presentation at the Workshop on Information Systems and Economics
Location: Washington, D.C. , DC
Year: 2004
Presenter(s): De Liu, Jianqing Chen, Andrew Whinston
"An all-pay auction model of contest promotions and its testing using wireless gaming data" , Presentation at the Big XII Information Systems Research Symposium
Location: Stillwater , OK
Year: 2003
Presenter(s): De Liu, Andrew Whinston
"Fragility in Dairy Product Demand Analysis"
Location: Nashville , TN
Year: 1999
Presenter(s): Leigh J. Maynard, De Liu

 

 

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