Marketing Job
Resource Center

 
Academic Units
 

Department of Marketing and Supply Chain

The Department of Marketing and Supply Chain provides instruction focused on intercompany customer relationships and the promotion of products and services as components of an organization's business strategy. Students in the marketing program develop broad communication skills, an understanding of the psychology of consumer behavior, and expertise in research and computer-based tools for marketing analysis.

Our Marketing and Supply Chain faculty have earned international reputations for cutting-edge research in services, promotion, retail management, consumer behavior, ethical and legal issues, interorganizational relationships, and new product development.

To supplement classroom experiences, the Department of Marketing and Supply Chain offers students access to the American Marketing Association, a student organization dedicated to bringing together students, faculty, and business people. The group links the academic environment and the business world.
 

 

 

Gatton College of Business and Economics Homepage

Questions/Comments | Last updated or reviewed on: 8/10/2012
University of Kentucky Gatton College of Business and Economics Homepage Gatton College of Business and Economics Homepage Ready To Apply Degree Programs Research Centers Academic Units Give To Gatton Alumni and Friends About Us News & Publications Gatton Directory Faculty Research University of Kentucky Equal Opportunity University Accredited by AACSB Gatton College of Business and Economics Gatton Sharepoint Site Emergency Action Plan